There are many Shopify features and benefits that can help ensure the success of your Shopify store. But few of them are quite as important and effective as landing pages.
If that confuses you, don’t stress. We’ll cover exactly what a landing page is, how to create a landing page on Shopify, as well as how to edit your landing page.
With these steps, you will be able to create a Shopify store that looks good, immerses clients in your brand, and converts visitors into immediate and future paying customers.
What is a Shopify Landing Page?
A Shopify landing page is a store web page with a specific purpose. It aims to have visitors land on your page and complete an action. These actions can range from viewing Shopify collection pages to getting users to subscribe to your mailing list.
A landing page differs from other store pages in the fact that it is built to grab the attention of the user and convert them either into a buyer or a lead for future purchases. It’s much more targeted than usual branding approaches and aims to have an immediate, actionable effect.
Landing pages are single-minded in their intent, which makes them such an effective sales strategy. They are essential to any store that is determined to increase leads, build a mailing list, and boost sales.
Types of Landing Pages
Before publishing your website to Shopify and choosing your landing page, it’s a good idea to run through a small refresher on the different types of landing pages.
Squeeze/Email Landing Page
Emails have always been an effective way to ensure visitors return to your store with the lure of promotions or new collections. With an email landing page, users are immediately allowed to sign up to your mailing list, usually in return for a reward.
This reward can be a coupon, an ebook, or even exclusive access to your online store. Whatever it is, it should be enticing enough to get users to give up their email, so you can draw them in for future sales.
"About Us" Landing Page
As the name suggests, the “about us” landing page will give a quick overview of key information that you want to share with your visitors.
This landing page might seem like a strange choice, but it’s a great opener for stores that sell products that are ethically sourced or handle specific food types. For example, if you run a store that focuses on sustainable clothing, this can be a great way to introduce your story and values.
“Learn More” Landing Page
If you offer digital services, a “learn more” or “getting started” landing page will work perfectly. These types of landing pages provide an overview of your product or service and explain the benefits. This is followed by an action button like “learn more” or “get started,” encouraging customers to buy.
Splash Landing Page
Unlike the other landing pages mentioned above, the splash landing page doesn’t lead to immediate action or sale. Instead, they often follow a social media link and focus on introducing a new catalog or service.
A splash page can also feature an ad from your company or even a collaborator. It’s an effective way to show a product or service without delay or distraction.
Unsubscribe Landing Page
While it might seem unappealing, an unsubscribe landing page presents a unique opportunity to win back a customer. You can showcase your best-selling items or offer discount codes as a last attempt to retain them.
You can also use the page to gather feedback, asking users why they are unsubscribing, and adjust your mailing list practices accordingly.
Lead Capture Landing Page
A lead capture landing page is a great way to gather essential client information before launching your store. This type of page can collect details like name, age, email, or business type. It’s useful for gaining valuable analytics and moving users from the landing page to product pages or demos.
Sales Landing Page
A sales landing page is how you pitch your products or services to users. It’s more aggressive than other landing pages and can feature a catalog of top-selling products or services.
Building a sales landing page is more complex and may require hiring a Shopify developer. However, when done right, it’s an extremely effective sales tool.
"Thank You" Landing Page
The “thank you” landing page allows you to express gratitude to customers for purchasing a product or service, fostering goodwill. While not a direct sales tool, it helps build a positive relationship with your audience. You can also add social media links and encourage users to share your page or product.
How to Add a Landing Page on Shopify: 3 Methods
Method 1: Build a Landing Page with Shopify Liquid
Building a landing page with Shopify’s programming language, Liquid, allows you to create a custom-made page tailored to your exact needs. However, this method is time-consuming and requires coding knowledge.
If you're unfamiliar with Shopify Liquid, it's best to hire a Shopify developer. Jhango offers expert developers who can help build a high-quality, custom landing page for you.
For more information or to get started, contact us: 🌐 www.jhango.com 📞 +91 8369487891 📧 sales@jhango.com
Method 2: Use a Shopify Landing Page Builder App
Shopify’s app store offers various landing page builder apps that allow you to create pages quickly using drag-and-drop templates. Some of the best apps include Shogun, Pagefly, and Omnisend.
These apps provide preset styles that can be customized to fit your store’s theme. They often have buttons or features that lead customers to other services or product pages.
Make sure that any landing page builder you use is mobile responsive, as Search Engine Optimization (SEO) favors stores optimized for mobile devices. Non-responsive landing pages can hurt your store’s ranking.
For assistance in choosing and implementing a landing page app, Jhango can help with app integration and customization.
Contact us: 🌐 www.jhango.com 📞 +91 8369487891 📧 sales@jhango.com
Method 3: Use the Shopify Theme Editor
If you want to build a landing page without coding or third-party apps, you can use the Shopify theme editor. This method is easy but offers limited customization. It’s a great way to create a simple, budget-friendly landing page.
Follow these steps:
-
Log in to Shopify
Use your login details to access your Shopify Merchant Dashboard. -
Go to the Shopify Theme Editor
From the Merchant Dashboard, navigate to Online Store > Themes, and click Customize. -
Create a Landing Page Template
Use the drop-down menu in the Shopify editor to choose Pages and create a new template for your landing page. -
Add Landing Page Sections
Drag-and-drop features into the template to customize your landing page. -
Publish the Landing Page
Return to Online Store > Pages, add the relevant information to your landing page, and hit Save.
How to Edit Your Landing Page on Shopify: 2 Methods
Method 1: Edit Shopify Liquid Code
If you had your landing page built by a third-party or want to edit it, you can either hire a Shopify developer like Jhango, or access your theme code to modify it yourself.
Jhango offers expert developers who can make these adjustments seamlessly.
Method 2: Edit the Template
If you created the page using the Shopify theme editor, follow these steps to make changes:
-
Log in
Use your credentials to access the Merchant Dashboard. -
Go to Pages
Navigate to Online Store > Pages, and select the landing page you wish to edit. -
Edit the Landing Page
Make the necessary changes and click Save.
Conclusion
Landing pages are invaluable for Shopify stores, providing ways to increase sales, grow your mailing list, and engage customers. They can drive business growth and enhance your store's appeal. With Jhango, you can create, customize, and optimize your landing pages for success.
For expert assistance, contact us: 🌐 www.jhango.com 📞 +91 8369487891 📧 sales@jhango.com
